By Jonathan Ugbal
In a bid to develop local content and boost internally generated revenue, the Cross River State Tourism Bureau has signed a musical agreement with the Rising Stars Cross Band.
The agreement which will see the band become the official musical partner of the state’s tourism bureau, has a clause which will see the bureau own 20 percent of the proceeds from the band’s performance fees and album sales.
Speaking at the signing ceremony held at the conference room of the state tourism bureau located in the Okoi Arikpo house, Calabar the Managing Director Mr. Michael Williams reeled out his expectations.
His word: ”What we have seen so far is quite okay, we hope the public likes it also, as we project you through recommendations and all we hope to drive up the internally generated revenue profile of the state, if this works, it will be a template for future collaborations, so consider yourselves laboratory rats.”
Since You Are Here, Support Good Journalism
CrossRiverWatch was founded on the ideals of deploying tech tools to report in an ethical manner, news, views and analysis with a narrative that ensures transparency in governance, a good society and an accountable democracy.
Everyone appreciates good journalism but it costs a lot of money. Nonetheless, it cannot be sacrificed on the altar of news commercialisation.
Consider making a modest contribution to support CrossRiverWatch's journalism of credibility and integrity in order to ensure that all have continuous free access to our noble endeavor.