By Esther Okoi
For efficiency, accountability, and proper representation of the Cross River Internal Revenue Service (CRIRS), the State Chairman, Nigeria Institute of Public Relations, NIPR, Cross River State Chapter, Mr. Benedict Okache has called for more sensitization of taxpayers and the harmonization of tax collection across the 18 Local Government Areas of the State, irrespective of whatever name it bears.
Speaking during a courtesy call on the Chairman and Management Staff of CRIRS, Mr. Okache commended the CRIRS for being Public Relations compliant and for their numerous efforts towards taxpayers’ education and sensitization as well as their presence in the media space. He called for training and retraining of tax education officers for efficient service delivery to win the confidence of the people.
The State NIPR Chairman while giving a brief on the Institute inferred that NIPR is a body established by the Laws of the Federal Republic of Nigeria to regulate the practice of Public Relations in whatever name it is practiced, reiterating that one of the focuses of his administration is to ensure professionalism in PR practice by advocating for professionalism in all sectors of the economy. Mr. Okache listed the programs of the Chapter for the year 2022 and solicited the support of the agency towards successful execution.
Responding, the Chairman CRIRS, Mr. Akpanke Ogar commended the CRS-NIPR for her visibility and high standards in maintaining professionalism.
He added that with lots of quackery around, professionalism is of the essence. He informed that the agency is poised to do vigorous media campaigns for taxpayers’ sensitization and enlightenment, adding that they will collaborate with the Institute on all fronts to ensure that taxpayers are efficiently sensitized according to acceptable Public Relations strategies.