Okhma Wins Calabar Carnival Marketing Rights

By Adedeji Ademigbujion

Cross River State Carnival Commission, the agency which oversees the Calabar Carnival, has announced Okhma Global Limited, a marketing consulting firm based in Lagos, as lead marketing company for the carnival.

Its responsibilities include, to increase the fund by more than 80 percent of the current revenue from marketing, and also provide marketing and PR consultancy/advisory, strategy implementation, media content creation, production, advertising and sponsorship/partnership acquisitions.

Okhma Managing Director, Mary Ephraim promised the commission that she would exceed its expectations.

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“For me, leading the marketing effort isn’t business. It represents an opportunity for me to contribute my professional experience to improving an event and a culture I had been part of as a young girl growing up in Calabar. This is something I had always wanted to do. We are grateful to the Commission for the opportunity”.

The carnival also tagged: “Africa’s Biggest Street Party”, was created as part of the vision of making Cross River State in Nigeria, the number one tourist destination for Nigerians and tourist all over the world.

The carnival, which begins on every December 1 and last till December 31, has boosted the cultural mosaic of Nigeria people while entertaining the millions of spectators within and outside the state, and boosting industry for all stakeholders.

“This year marks the 11th edition of the multi-event carnival that has garnered reputation and multiple awards as Nigeria’s biggest and best organized tourism event.

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