By Adedeji Ademigbujion
Cross River State Carnival Commission, the agency which oversees the Calabar Carnival, has announced Okhma Global Limited, a marketing consulting firm based in Lagos, as lead marketing company for the carnival.
Its responsibilities include, to increase the fund by more than 80 percent of the current revenue from marketing, and also provide marketing and PR consultancy/advisory, strategy implementation, media content creation, production, advertising and sponsorship/partnership acquisitions.
Okhma Managing Director, Mary Ephraim promised the commission that she would exceed its expectations.
“For me, leading the marketing effort isn’t business. It represents an opportunity for me to contribute my professional experience to improving an event and a culture I had been part of as a young girl growing up in Calabar. This is something I had always wanted to do. We are grateful to the Commission for the opportunity”.
The carnival also tagged: “Africa’s Biggest Street Party”, was created as part of the vision of making Cross River State in Nigeria, the number one tourist destination for Nigerians and tourist all over the world.
The carnival, which begins on every December 1 and last till December 31, has boosted the cultural mosaic of Nigeria people while entertaining the millions of spectators within and outside the state, and boosting industry for all stakeholders.
“This year marks the 11th edition of the multi-event carnival that has garnered reputation and multiple awards as Nigeria’s biggest and best organized tourism event.
Since You Are Here, Support Good Journalism
CrossRiverWatch was founded on the ideals of deploying tech tools to report in an ethical manner, news, views and analysis with a narrative that ensures transparency in governance, a good society and an accountable democracy.
Everyone appreciates good journalism but it costs a lot of money. Nonetheless, it cannot be sacrificed on the altar of news commercialisation.
Consider making a modest contribution to support CrossRiverWatch's journalism of credibility and integrity in order to ensure that all have continuous free access to our noble endeavor.