Ayade Renames Carnival Calabar And Festival As African Festival Of Arts And Culture

In Breaking News, Entertainment and Lifestyle, International News, National News, Reports

By Jonathan Ugbal; Government House Correspondent

The Carnival Calabar and Festivals 2016 logo

Cross River Governor, Senator Ben Ayade has rebranded its flagship festival, the Carnival Calabar and Festival, giving the event a new identity; African Festival of Arts and Culture.

The rebranding is aimed at giving the event a continental perspective as several African countries have indicated interest to be part of it Governor Ayade says.

Ayade who made this disclosure through his Special Adviser on Events Management, Kenneth Aklah over the weekend said the rebranding was done “because we are passionate about the celebration of our African heritage in a way it ought to be, we want to make the entire gamut of our events in Calabar an African show. That is why we are introducing this bigger brand as part of effort to redefine Africa and give it the proper global perception as well as attract more participation.”

“When we came on board, there were a few activities during the festival period and we decided to broaden the scope by introducing more offerings like the Bikers Show, International Carnival and many other innovations to attract tourists.

“Today, after recording such a huge success in the 2016 edition of the event, it was pertinent that we expand it, and I tell you, it will be better and bigger this year” he added.

Aklah who chairs the Calabar festival committee said the Culture Carnival as well as the newly introduced Food Festival will automatically transform into “African events”.

“As we speak, modalities to kick-start the new thinking has been concluded and will be implemented this year.

“Also, in line with the 2017 carnival theme, ‘Migration’, we are thinking that we must project the African culture strongly, especially by reminding the world that Calabar holds a great history as far as slave trade is concerned, as over 30 percent of slaves who left the shores of Africa did so through Calabar” he said.

On the issue of costume importation, He said it was now a deliberate policy of the state government that the Cross River Garment and textiles industry will produce all the costumes for this year’s event and lamented the dearth of support from the Federal Government despite expressing optimism that the current administration will act differently.

“Our major challenge in developing our tourism is that we are growing tourism as a state without the necessary support from the Federal Government. But, we are quite confident that our ever listening and passionate President, Muhammadu Buhari will think towards this direction to help us grow this huge sector and grow our economy” Ayade said.

Furthermore, he stressed that; “because of the dearth of major infrastructure, it has become practically impossible for tourists to visit our beautiful and very unique sites like the Obudu cattle Ranch, Nkarisi Monoliths, Agbokim waterfalls and others which all are on the stretch of the federal roads.”

Since You Are Here, Support Good Journalism


CrossRiverWatch was founded on the ideals of deploying tech tools to report in an ethical manner, news, views and analysis with a narrative that ensures transparency in governance, a good society and an accountable democracy.

Everyone appreciates good journalism but it costs a lot of money. Nonetheless, it cannot be sacrificed on the altar of news commercialisation.

Consider making a modest contribution to support CrossRiverWatch's journalism of credibility and integrity in order to ensure that all have continuous free access to our noble endeavor.

CLICK HERE

New Feature: Don't miss any of our news again.Get all our articles in your facebook chat box.Click the Facebook Messenger Icon below to subscribe now

Text Advert by CRWatch :Place Yours

Will You To Learn How To Make Millions Of Naira Making Special Creams From Your Kitchen?.Click Here


Expose Your Business And Make More Sales. Advertise On CrossRiverWatch.com Today

You may also read!

Ayade To Fix Bad Roads After CrossRiverWatch Report, Protests

By Jonathan Ugbal Cross River Governor, Benedict Ayade has directed “massive and comprehensive rehabilitation of roads” across the State

Read More...

Cross River Judges Should Refuse Accepting Acting CJ Positions – Fmr AG, Eyo Ekpo

By Jonathan Ugbal Mr. Eyo Ekpo, a former Attorney General and Justice Commissioner in Cross River has called on

Read More...

JUST IN: Students Storm Governor’s Office In Calabar, Demand End To ASUU Strike

By Jonathan Ugbal Students resident in Calabar, the Cross River Capital have shut down the Governor’s office in the

Read More...

One commentOn Ayade Renames Carnival Calabar And Festival As African Festival Of Arts And Culture

Leave a reply:

Your email address will not be published.

Mobile Sliding Menu

Share this now