Cultural Tourism: Cross River’s Strategic Product For Promoting Sustainable Tourism BY EMMANUEL ETIM

In Breaking News, Columnists, Opinion, Reports

The 2017 World Tourism Day was celebrated globally on the 27th of September. The World Tourism Day has been celebrated since 1980 on September 27, the day in which the Statutes of the World Tourism Organization (UNWTO) entered into force.

The theme “Sustainable Tourism; a tool for development” was apt as the day was dedicated to exploring the contribution of tourism to the Sustainable Development Goals (SDGs) and seeking ways that can enable tourism to contribute to make this world a better place.

Cross River State is one of the leading tourism destinations in Nigeria and has potentials for several exciting tourism products and services. Cultural Tourism is one of such strategic products which the state has on offer which must be maximized in promoting sustainable tourism as a tool for development.

Cross River State is rich in Culture and Creativity. The state has numerous traditions, cuisines, fashions, dances and languages that make excellent destinations for inquisitive tourists. From the hills of Obanlikwu to the creeks of Bakassi, the state is culturally diverse with exciting ways of life that must be celebrated.

Culture is defined as the sum of attitudes, customs, and beliefs that distinguishes one group of people from another. Cultural Tourism on the other hand as defined by Wikipedia is the subset of tourism concerned with a traveler’s engagement with a country or region’s culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of life.

Cross River State has a rich cultural heritage that enriches the tourism industry in the state. Succeeding administrations in the state have not been able to fully maximize this opportunity for the promotion of sustainable tourism as a tool for development.

This is one reason why the decision of the Ayade Administration to institute a cultural festival in each of three Senatorial Districts is a welcome development. The Cultural Festivals will not only serve as tourism products in the state but will also help showcase and sustain our rich cultural heritage and create wealth for our people.

The Cultural Festivals are well planned, the contents are rich and reflect our true cultural diversity and will be given wide publicity to attract culture loving tourist globally to the state. Cross River State is renowned for its hospitality so there is no doubt that visiting tourists will receive the best of care and hospitality.

Beyond the cultural festival, the state must seek ways to promote it’s creative and cultural endowments including arts and crafts, historical sites, museums and many more. Creative and Cultural industries have been optimally and gainfully harnessed by many countries of the world, especially in Europe, America and Asia to uplift their economic development.

Cultural industry is people-oriented, as it includes the making of handicrafts by the rural dwellers. Cross River State is thus poised to harness her cultural resources and revitalise them for the promotion of sustainable tourism going forward. If the state’s vast culture heritage are harnessed and effectively managed, they can become the driver of our state economic development and leading tourism product.

To demonstrate it’s commitment to the promotion of sustainable tourism in Cross River State, the governor, Sen. Prof. Ben Ayade created the Ministry of Culture and Tourism Development with himself as the premier commissioner.
Recently however, he appointed Mr. Eric Anderson as commissioner.

The Ministry of Culture and Tourism in line with its mandate is working hard to map the cultural assets of the state and help the reposition Cultural Tourism in the state for the promotion of sustainable tourism.

Every community must appreciate it’s creative and cultural endowments and cooperate with government to promote these cultural assets for their benefit and the benefit of the state.

All stakeholders in the creative and cultural industry must have their hands on the deck to ensure the the cultural Tourism sub sector blossoms and attracts tourists from all over the state.

Emmanuel Etim is SSA to Governor of Cross River State Sen. Ben Ayade on Creative and Knowledge Economy

Since You Are Here, Support Good Journalism


CrossRiverWatch was founded on the ideals of deploying tech tools to report in an ethical manner, news, views and analysis with a narrative that ensures transparency in governance, a good society and an accountable democracy.

Everyone appreciates good journalism but it costs a lot of money. Nonetheless, it cannot be sacrificed on the altar of news commercialisation.

Consider making a modest contribution to support CrossRiverWatch's journalism of credibility and integrity in order to ensure that all have continuous free access to our noble endeavor.

CLICK HERE

New Feature: Don't miss any of our news again.Get all our articles in your facebook chat box.Click the Facebook Messenger Icon below to subscribe now

Text Advert by CRWatch :Place Yours

Will You To Learn How To Make Millions Of Naira Making Special Creams From Your Kitchen?.Click Here


Expose Your Business And Make More Sales. Advertise On CrossRiverWatch.com Today

You may also read!

Cross River State Agro Industrialization Summit Holds Tuesday In Calabar

By Patrick Obia Cross River State Government is set to host a one-day Agro Industrialization Summit in Calabar, the

Read More...

EXPOSED: How Ireti Doyle’s Daughter, Kachi Onyeluo, Duped UNICAL Student, Others Of Over N40million

By Socrates Mbamalu, FIJ On October 20, 2020, various Nigerian Newspapers such as The Daily Times, Vanguard, La Mode,

Read More...

Cross River State Legislative Complex Calabar Gets Long-Overdue Facelift

By Archibong Jeremiah The Cross River State House of Assembly legislative complex Calabar has been given a facelift. The

Read More...

Leave a reply:

Your email address will not be published.

Mobile Sliding Menu

Share this now