By Ilam Patricia and Deborah Obot
In commemoration of the Global Money Week, Facebook in partnership with AIESEC, Afrinolly and The Bridge Leadership has held a digital marketing training in the CES auditorium, University of Calabar, Calabar, Cross River State to educate creatives on the need to leveraging on opportunities through various social media platforms especially Facebook for Creative so as to maximize profits.
The training featured guest speakers from Charted Institute of Bankers in Nigeria (CIBN), The Bridge Leadership Foundation, a Facebook, financial analyst and entertainment.
Speaking at the event Mr. Michael Odere, a financial analyst, stated that in order to go into business, one needs to be financially organized.
According to him, “try to build a cash flow or business history, try to have a delivery invoice, a receipt, a cash book as this will help create a profile on how to spend and save”, he advised.
Also speaking was Mr. Ekpe Ekpe, a member of Charted Institute of Bankers in Nigeria “budgeting” is pivotal to any business success.
Facebook facilitator, Miss Peace Itimi said, “Facebook is a powerful tool that is very great for Creators to help connect to use to your advantage”.
Miss Itimi advised that “focus on your audience and be authentic, keep posting content that resonates with your audience, continue to use Facebook community and creates value for your product, with visibility of your brand, money will always come”.
She concluded by maintaining that “if you are going to build a brand, you must be giving out value, sometimes in form of knowledge”.
See pictures from the event;
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